- Reciprocal Link
- Ask permission to link, a link back is appreciated but not required. Confirm via email.
- If they decide not to link to you, ask permission to link to them still, then send them a thank you note, don’t be surprised when they link to you any way.
- highlight what your site has to offer their customers
- advantages of reciprocal links
- ask for a link, offer to link back
- Be already linked to them, give that URL. Make it easy for them to link to you.
- Review the web site before the contact, do not automate the process (personalize)