Have yet to test this new analysis tool from SpuFu.com, but it looks very promising. A mentor of mine Paul Allen, said this method is one of the best ways to validate the use of SEO inside of a business. Using the dollar spent data from PPC, one can determine the value of ranking organically for that term.
Some studies I have read, even say that you get a even more traffic for having both PPC and organic listings for the same search term. I know for a fact that having multiple web pages listed organically in a SERP, such as a double or indented listing can bring double the amount of traffic. So adding PPC or adding getting ranked for a search term you are bidding on can actually have an almost exponential effect.
Loved the Book!! The best thing about Peter Kent’s book, Is his attitude toward clients, the reader, and especially about SEO in general. Its the same attitude that Rachelle Money highlights in her recent interview with Peter Kent the author of “Search Engine Optimization For Dummies“.
Peter doesn’t talk down to anyone in his book, and has a results oriented approach. As mentioned above he realizes that Search Engines have in the past and still do today a ton of traffic that can be sent to your’s or your client’s domains.
First of all I did a search for “knol”. The 1st result of course was a stock market quote for the company Knology, Inc. Luckily for them their googleblog.blogspot.com post about the knol encyclopedia does come up second.
However, this is only one of the reasons why it is broken. The actual official document by Google is a lame blog post! I mean this post has huge paragraphs making it hard to skim for simple information that answers the simple questions such as where is this knol? Can I use it?
Leadership is very different than management. A good boss may have leadership skills and management skills but use them interchangeably at appropriate times. A leader inspires, leads by example, and forges the way for others. A manager focuses on assigning tasks, making sure those tasks are completed, and that the employees have the resources needed to complete such tasks.
“48% of employees would like to fire their boss; 29% would like to have their boss assessed by a psychologist” — badbossology.com
I referred to this statistic once before. Possibly those bosses who employees would like to fire are more managerial oriented than they should be. A great quote sums it up.