One of our (my) clients at work (my new job at OrangeSoda.com) had their website developed by this website development company called “ecreations.net”. Now I personally would think that a veteran website developer would know more about protecting website content and so forth than any other beginning webmaster or even search engine optimization specialists, but oh my!
They have been in business since 1997 and on their own website they have the most incompliant worst robots.txt file I have ever SEEN!!. (File saved on my server here.)
Using a unique meta for every one of your pages can increase click through rate (CTR) on search engine result pages (SERPs). A higher CTR will do two things, increase the number of visitors to your website and increase your rankings for the keywords that have been clicked on.
How Search Engines Use Meta Description Tags
Search engines use meta descriptions describe the content of the page to their users. They place it under the title tag in their search results. So how do search engines describe a web page when there is no meta tag? As example 1 below shows they just pick whatever text they want to. It is usually a selection of text at the top of the web pages code, usually the about the first 160 characters of visible text.