Web Analytics: Have I captured the right information? Can I use the information?

Posted on October 24th, 2007 by Bart Gibby.
Categories: Web Analytics.

Web analytics can be defined as: A process for collecting data, conducting analysis, and reporting website activity and results. Collecting the data is not the hard part as you may have already discovered. Forrester Research conducted a study in which 46% of all respondents signified that their largest obstacle to successful web analytics is figuring [...]

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