SpyFu.com’s New Tool Uses PPC Dollars Spent to Value Organic Rankings

Posted on November 23rd, 2009 by Bart Gibby.
Categories: Uncategorized.

Have yet to test this new analysis tool from SpuFu.com, but it looks very promising.  A mentor of mine Paul Allen, said this method is one of the best ways to validate the use of SEO inside of a business. Using the dollar spent data from PPC, one can determine the value of ranking organically for that term.

Some studies I have read,  even say that you get a even more traffic for having both PPC and organic listings for the same search term. I know for a fact that having multiple web pages listed organically in a SERP, such as a double or indented listing can bring double the amount of traffic. So adding PPC or adding getting ranked for a search term you are bidding on can actually have an almost exponential effect.

3 comments.

Google Wave Test Using Wavr WordPress Plugin

Posted on November 4th, 2009 by Bart Gibby.
Categories: Uncategorized.

9 comments.

Google Can’t Even Find It’s Own Knol Encyclopedia

Posted on February 13th, 2008 by Bart Gibby.
Categories: Uncategorized.

First of all I did a search for “knol”. The 1st result of course was a stock market quote for the company Knology, Inc.  Luckily for them their googleblog.blogspot.com post about the knol encyclopedia does come up second.

However, this is only one of the reasons why it is broken. The actual official document by Google is a lame blog post!  I mean this post has huge paragraphs making it hard to skim for simple information that answers the simple questions such as where is this knol? Can I use it?

google search for "knol"

0 comments.

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