Have you ever had an ad dropped or had a PPC company editor tell you that your ad doesnâ€™t match the standard of the PPC network? I have it can be very tiresome to try and get the editor to see things according to their policy. See many of these so called editors are new to the job. These jobs are lower paid and have a higher turnover rate due to the negative element that is involved. What person enjoys telling someone they need to revise their ad, knowing they are going to meet resistance from the customer; not many I am sure of it.