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		<title>Marianne Williamson or Nelson Mandela?</title>
		<link>http://www.bartgibby.com/2007/09/19/marianne-williamson-or-nelson-mandela/</link>
		<comments>http://www.bartgibby.com/2007/09/19/marianne-williamson-or-nelson-mandela/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 12:45:37 +0000</pubDate>
		<dc:creator>Bart Gibby</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Education]]></category>

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		<description><![CDATA[&#8220;Our worst fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, &#8216;who am I to be so brilliant, gorgeous, talented and fabulous?&#8217; Actually, who are we not to be? You are a child [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Our worst fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, &#8216;who am I to be so brilliant, gorgeous, talented and fabulous?&#8217; Actually, who are we not to be? You are a child of God: Your playing small doesn&#8217;t serve the world. There is nothing enlightening about shrinking so that other people won&#8217;t feel insecure around you. We were born to make manifest the glory of God within us. It is not just in some of us, it is in everyone and as we let our own light shine we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.&#8221; This quote is cited as being written by <a target="_blank" href="http://explorersfoundation.org/glyphery/122.html">Marianne Williamson</a> by some, and by <a target="_blank" href="http://www.thehypertexts.com/Nelson%20Mandela%20Poet%20Poetry%20Picture%20Bio.htm">Nelson Mandela</a> by others.</p>
<p>I have heard that this quote has been widely misattributed to Marianne Williamson and is in fact a quote by Nelson Mandela. I originally set out to find which of Nelson Mandela&#8217;s speeches included this quote, since all references I had seen only cited Mandela&#8217;s name, but not a specific speech or other resource. Due to the potential lack of credibility of information on the internet, I decided to research further and see what the majority of websites were saying.</p>
<h2>Internet Discussion Groups and Forums</h2>
<p>To my surprise, I found numerous postings and websites referencing Williamson as the author of the quote.<em><br />
</em>According to Ric Beattie, this quote is one of the greatest urban legends of &#8220;all time.&#8221;</p>
<blockquote><p>&#8220;Interestingly, I have researched Mr. Mandela&#8217;s inaugural speeches (there were several) and have not found any reference to his ever having spoken these words. This frequent misquotation is one of the all-time greatest urban legends.&#8221;<br />
~ Ric Beattie<br />
<a target="_blank" href="http://www.chirhopress.com/newsletter_archive/newsletter_IV_No8.html" target="_blank">http://www.chirhopress.com/newsletter_archive/newsletter_IV_No8.html</a></p></blockquote>
<p>In addition to the overwhelming numbers of sites I found, Wikipedia also cites Marianne as the author of the famous quote. The following excerpt was taken from a Wikipedia search for Nelson Mandela.</p>
<blockquote><p>&#8220;The following famous text by <a target="_blank" href="http://en.wikipedia.org/wiki/Marianne_Williamson" title="Marianne Williamson">Marianne Williamson</a> is often claimed to have been spoken by Mandela at his inauguration as President of South Africa. This is an urban myth; there is no record of Mandela ever having spoken these words in public:&#8221;<br />
<a target="_blank" href="http://en.wikipedia.org/wiki/Nelson_Mandela">http://en.wikipedia.org/wiki/Nelson_Mandela</a></p></blockquote>
<h2>Nelson Mandela&#8217;s Speeches</h2>
<p>The general consensus is that Mandela spoke the words during his inaugural speech. Two links below have the speeches, as given in two different locations, but <strong><em>neither include the famous quote</em></strong>. <span style="background-color: yellow"><br />
</span></p>
<p>NELSON MANDELA&#8217;S ADDRESS TO THE PEOPLE OF CAPE TOWN, GRAND PARADE, ON THE OCCASION OF HIS INAUGURATION AS STATE PRESIDENT<br />
Cape Town, 9 May 1994<br />
<a target="_blank" href="http://www.anc.org.za/ancdocs/history/mandela/1994/inaugct.html" target="_blank">http://www.anc.org.za/ancdocs/history/mandela/1994/inaugct.html</a><br />
STATEMENT OF THE PRESIDENT OF THE AFRICAN NATIONAL CONGRESS NELSON ROLIHLAHLA MANDELA AT HIS INAUGURATION AS PRESIDENT OF THE DEMOCRATIC REPUBLIC OF SOUTH AFRICA UNION BUILDINGS<br />
Pretoria, 10 May 1994<br />
<a target="_blank" href="http://www.anc.org.za/ancdocs/history/mandela/1994/inaugpta.html" target="_blank">http://www.anc.org.za/ancdocs/history/mandela/1994/inaugpta.html</a></p>
<p><a target="_blank" href="http://forum.quoteland.com/1/OpenTopic?a=tpc&amp;s=586192041&amp;f=099191541&amp;m=3471911041">http://forum.quoteland.com/1/OpenTopic?a=tpc&amp;s=586192041&amp;f=099191541&amp;m=3471911041</a></p>
<p><a target="_blank" href="http://cholmes.wordpress.com/2005/12/26/our-greatest-fear-is-not-that-we-are-inadequate/">http://cholmes.wordpress.com/2005/12/26/our-greatest-fear-is-not-that-we-are-inadequate/</a></p>
<h2>Marianne Williamson&#8217;s Book</h2>
<p>Some believe that the words were in fact spoken by Nelson Mandela as he quoted Marianne Williamson. Williamson states this hypothesis herself:</p>
<blockquote><p>&#8220;Dear Bill,<br />
Yep, that writing is two paragraphs from my l992 book &#8220;A RETURN TO LOVE.&#8221;(In the WORK section, in a chapter called PERSONAL POWER) Seeing it printed everywhere as a Nelson Mandela quote has been a rather strange experience&#8230; he definitely did not quote it in his inaugural, by the way. <strong>I have heard that he used the material in a lesser speech (so said his office), but I have never seen the text</strong>, so I don&#8217;t know what the context or attribution was.<br />
Thanks for the compliment.<br />
Please keep visiting.<br />
My best,<br />
<a target="_blank" href="http://www.quotationspage.com/forum/viewtopic.php?p=2406">Marianne</a>&#8220;</p></blockquote>
<p>The proof is in the puddingâ€¦Marianne&#8217;s book <em>Return with love </em>which unanimously states the quote was written in <strong>1992</strong>. Nelson assumed leadership as the State President of South Africa in <strong>1994</strong>, when he became better known. More importantly, after all of my research I could not find any hard evidence that Nelson was the original author of the quote, nor could I find any source that actually stated the place and time that Mandela said the words.</p>
<p>Some believe that Mandela would never have said such a quote.</p>
<blockquote><p>&#8220;Frankly, I think it would sound really weird coming from his lips. Knowing the course his own life has taken, and having read speeches of his (including the inaugurals), both the style and content of this Williamson quote are a mismatch. It&#8217;s just not his <a target="_blank" href="http://www.google.com/search?hl=en&amp;q=define%3A+schtick&amp;btnG=Google+Search">schtick</a>. This point was driven home by the following analysis:</p></blockquote>
<blockquote><p>People! Please! Nelson Mandela never said this. Nelson Mandela never even thought it. Nelson Mandela had bigger fish to fry at his Inauguration than worrying about the brilliance, gorgeousness, fabulousness or talent of anyone, including himself. (I mean really, can you imagine him standing before all of South Africa and nattering on about this stuff? &#8220;Our deepest fear is that we are powerful beyond measure&#8221;? How about &#8220;Our deepest fear is that we will be dragged from our beds and shot? Oy.)&#8221;<br />
<a target="_blank" href="http://www.sfe.ca/~okeefe/previous.html">http://www.sfe.ca/~okeefe/previous.html</a> [UPDATE (5/29/07): That page no longer exists]</p></blockquote>
<h2>How Did This Misunderstanding All Start?</h2>
<p>So where would such an enormous misunderstanding come from? One web surfer offers a probable explanation:</p>
<blockquote><p>&#8220;Hi,<br />
I just stumbled across this forum while looking for this quote. I am almost sure that I heard an NPR (probably &#8220;All Things Considered&#8221;) news report about Nelson Mandela&#8217;s inaugural address in which we either heard Nelson Mandela say these words or they were attributed to him. I probably heard this report either at the time of his address or within a year after the address.</p></blockquote>
<blockquote><p>Hearing these words on the radio made a big impression on me and I have tried to find the original quotation unsuccessfully before. I just found out that these words are really Marianne Williamson&#8217;s. The irony is that I bought Marianne&#8217;s book, A Return to Love when it first came out and read it cover to cover. That book inspired me probably more than any other book I had ever read. The thought of Nelson Mandela speaking them to the South African people and to the world â€“ if in fact he actually did that â€“ has always been a beautiful image for me.&#8221; â€“ &#8220;<a target="_blank" href="http://www.quotationspage.com/forum/viewtopic.php?p=2406">paul sawyer</a>&#8220;</p></blockquote>
<h2>Conclusion</h2>
<p>My conclusion is that there is much more evidence to support that Marianne Williamson is the original author of the &#8220;Our Worst fear is not that we are inadequate&#8221; quote. You may make your own conclusion. In closing I leave you with this:</p>
<p>One man wrote to the African National Congress (ANC) asking if Mandela had ever quoted it in any speech. Duncan Harford, an ANC representative, replied:</p>
<blockquote><p>&#8220;We are aware that these words have for some years now been attributed to Nelson Mandela on the internet. We do not know how this happened.</p></blockquote>
<blockquote><p>These words appear in [neither] inaugural speeches and&#8230;[in none] of the other speeches, statements and writings by <a target="_blank" href="http://www.anc.org.za/ancdocs/history/mandela/">Mr. Mandela </a>.</p></blockquote>
<blockquote><p>Regards <a target="_blank" href="http://www.youquoted.com/our-deepest-fear-is-not-that-we-are-inadequate/">Duncan</a>&#8220;</p></blockquote>
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		<title>Risk Reversal a Marketing Skill</title>
		<link>http://www.bartgibby.com/2006/08/18/risk-reversal-a-marketing-skill/</link>
		<comments>http://www.bartgibby.com/2006/08/18/risk-reversal-a-marketing-skill/#comments</comments>
		<pubDate>Fri, 18 Aug 2006 19:25:59 +0000</pubDate>
		<dc:creator>Bart Gibby</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Because consumers do not want to make the wrong decision and waste money on a product they really donâ€™t need or wonâ€™t fulfill all their needs for their particular situation they are naturally hesitant to buy, especially when it comes to major purchases. Consumers take all the risk where there are no guarantees, see either [...]]]></description>
			<content:encoded><![CDATA[<p>Because consumers do not want to make the wrong decision and waste money on a product they really donâ€™t need or wonâ€™t fulfill all their needs for their particular situation they are naturally hesitant to buy, especially when it comes to major purchases.</p>
<p>Consumers take all the risk where there are no guarantees, see either the company selling the product takes the risk or the customer does.</p>
<p>Thus if you can overcome this hesitation the consumer has when they come to a buying decision, by offering to guarantee their purchase reversing the risk, you will see a lot more sales. Thatâ€™s a proven fact.</p>
<p>If a customer came back to you with a problem, a complaint, or a change of mind, you&#8217;d probably give him back his money anyway, right? So then why donâ€™t more companies make the guarantee of risk reversal a strong part of their sales proposition. As I mentioned before, &#8220;risk reversal&#8221; is whenever a sales proposition is extended to a prospective customer, someone has to take the risk; either the seller or the buyer.</p>
<p>Considerably too many companies make the buyer bear the risk. That&#8217;s a huge mistake!</p>
<p>By taking all the risk off the purchaser and assume it yourself, your sales proposition is so much more potent, alluring, and embraceable that significantly more customers will break their habit of hesitation and benefit from your offer because there&#8217; is no risk on their part to do so.</p>
<p>Before the scared â€œwhat about all those returnsâ€ thought comes into your head, just humor me on this incontrovertible truth.</p>
<p>Whenever a company practices risk reversal assuming the risk for the customer, double or triple sales increases are often the result. Yes, there are those unique few who will take advantage of your guarantee. But, as a rule, the double and triple sales from strategy of reversing the risk, the refund amounts are in effect inconsequential. Even with refund requests, it&#8217;s a piece of cake to turn those desires and complaints into compound earnings.</p>
<p>Here is an example of a company that applied this strategy to the worst product ever conceived by man kind.</p>
<p>This company had a &#8220;quick-fix&#8221; product which was of incredibly poor quality. In fact, they were getting almost more returns and refund requests than they were making in sales. They were in incredible cash flow trouble.</p>
<p>After drafting a very nice letter that apologized so unconditionally for the pitiful quality of the product that customers couldn&#8217;t help but be impressed at their honesty. But what made this letter really successful was that they offered to make up to the customer for the negative feelings they felt toward the company by giving the customers absurd savings on similar products from sources they had negotiated hard to believe wholesale prices from.</p>
<p>They invited the customer to simply call and tell them what product they had selected, shipped it out immediately and adjusted their account accordingly refunding the difference or billing their credit card the lean further amount.</p>
<p>The customers loved them. They were able to throw away the terrible purchase they had made getting the top-quality products they really wanted. Everybody won something out of the deal.</p>
<p>Naturally, the customers that were adamant on getting a complete refund were happily sent their money. So many people took advantage of the discount pricing on the other products, the company ended up making more from the refund requests than they did off the original product!</p>
<p>About the Author:</p>
<p><a target="_blank" href="http://www.BartGibby.com"><span style="font-size: 12px; font-family: Times New Roman">SEO Specialist, Bart Gibby</span></a><span style="font-size: 12px; font-family: Times New Roman">, recommends two sites a <a href="http://www.ldsaudio.com/shop/music.aspx">LDS music</a> website and the largest <a target="_blank" href="http://www.ldslibrary.com">LDS</a> search engine.</span></p>
<p>Â </p>
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		<title>19 Reasons Why Pay Per Click Companies Wonâ€™t Allow Certain Ads</title>
		<link>http://www.bartgibby.com/2006/08/16/19-reasons-why-pay-per-click-companies-wont-allow-certain-ads/</link>
		<comments>http://www.bartgibby.com/2006/08/16/19-reasons-why-pay-per-click-companies-wont-allow-certain-ads/#comments</comments>
		<pubDate>Wed, 16 Aug 2006 18:43:59 +0000</pubDate>
		<dc:creator>Bart Gibby</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Pay Per Click]]></category>

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		<description><![CDATA[Have you ever had an ad dropped or had a PPC company editor tell you that your ad doesnâ€™t match the standard of the PPC network? I have it can be very tiresome to try and get the editor to see things according to their policy. See many of these so called editors are new [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever had an ad dropped or had a PPC company editor tell you that your ad doesnâ€™t match the standard of the PPC network? I have it can be very tiresome to try and get the editor to see things according to their policy. See many of these so called editors are new to the job. These jobs are lower paid and have a higher turnover rate due to the negative element that is involved. What person enjoys telling someone they need to revise their ad, knowing they are going to meet resistance from the customer; not many I am sure of it.</p>
<p>The major PPC companies such as Yahoo! and Google are fussier when it comes to approving ads while the lesser known companies such as epilot.com, have more flexible policies. The following is a mash up of Yahoo! and Google and may not apply to the more flexible sites.</p>
<p>However, please do keep in mind that the rules that these PPC companies do enforce are meant to protect not only themselves but you to. There is nothing more financially horrifying than pairing 1,000â€™s of paid users with a site that they are not interested in.</p>
<ol>
<li>
<div>Your site or landing page manipulates the userâ€™s browser so that the browser navigation is no longer visible or accessible. Looking much like a large pop-up window would.</div>
</li>
<li>
<div>Pointing youâ€™re the URL of your ad to a password protected landing page will get your ad dropped in a hurry. The major PPC engines check for this, not because they donâ€™t want your money but because they do. They realize that because you will have a very low rate of user to customer conversion you may discontinue to use their PPC program thus they keep you from making this mistake.</div>
</li>
<li>
<div>The ad text does not match the text on you landing page. Your landing page may not describe the keyword or phrase in enough detail or it might be low on text. This can also happen when using a flash or image sales page. This is not as common as it once was.</div>
</li>
<li>
<div>Contact information, your ad cannot contain company contact information such as email addresses and phone numbers. This counts for personal contact info too; PPC is not a personal ad dating service thing.</div>
</li>
<li>
<div>Your site cannot in some cases bring up a pop up window when the user clicks your ad going to your landing page.</div>
</li>
<li>
<div>Your ad cannot in any way contain vicious, offensive, or hostile language. Googleâ€™s informal corporate motto is &#8220;Don&#8217;t be evil.&#8221; So donâ€™t waste your time trying to be evil with Google when advertising, you wonâ€™t get anywhere.</div>
</li>
<li>
<div>Your site cannot or even appear to deal out or help with the distribution of illegal drugs. For example your site contained information about how to trick a drug test.</div>
</li>
<li>
<div>Your landing page must be relevant to the advertisement. If your landing page does not have content related to the ad or does not have a clear course to the related content then you might be dropped.</div>
</li>
<li>
<div>Trademarks, you cannot use a trademark in your without having content related to the trademarked product.</div>
</li>
<li>
<div>MLM or multilevel marketing sites are not allowed to use certain words such as job or employment but are allowed to use business opportunity and work.</div>
</li>
<li>
<div>Not owning the page you link to. You ad must link to a page that you own. In example: Affiliate marketers, on some PPC networks, may need to link to their site then link to the site they are an affiliate of. Thus affiliate URLâ€™s are not allowed in ads with most PPC companies.</div>
</li>
<li>
<div>Your website must comply directly with what you promise in the advertisement. If you tell the ad viewer that you have info about dieting and donâ€™t mention that they need to sign up to an email newsletter to get that information then your ad is in violation of their rules. You can however have a newsletter with diet info and have diet info on the site too.</div>
</li>
<li>
<div>You site must operate for people using internet explorer and frankly if your site doesnâ€™t and you are trying to get PPC traffic you need to really take a look at who uses what browsers. Internet explorer is the largest most widely used browser in the world.</div>
</li>
<li>
<div>You must use keywords in your ad relevant to your industry. This is mainly done with large industries, such as the insurance, medical, and automobile industry. If youâ€™re a car dealer your ROI is much lower on key phrases like â€œfamily insuranceâ€ any way.</div>
</li>
<li>
<div>Auction sites are not allowed to bid on products that are currently not being sold.</div>
</li>
<li>
<div>Illegal sites or rather sites containing content that is against the law or may be against the law. You can also be dropped for linking to such sites.</div>
</li>
<li>
<div>Your ad contains superlatives (an exaggerated expression, usually of praise), such as â€œthe best website everâ€. Also ads containing ALL CAPS and exclamation points.</div>
</li>
<li>
<div>Your website must be functioning when you start the campaign. This is also applies to have an enormous or even a moderate amount of bad internal links. Your site however can be down while the campaign is running, for a respective amount of time.</div>
</li>
<li>
<div>Language, your Spanish site is not suitable for users viewing English ads.</div>
</li>
</ol>
<p>In conclusion PPC campaigns are easy if you stick to the rules and just be honest. You may also find that managing your PPC campaign is taking up too much of your time. Try doing a search for â€œPPC managementâ€ and related key phrases. There are some excellent companies out there willing to do all of this for you.</p>
<p><strong>About The Author<br />
</strong></p>
<p>Bart Gibby, SEO Specialist, recommends <a target="_blank" href="http://internetmarketingppc.blogspot.com/">Francisco Pascual for PPC campaigns</a>, click to read his blog. Two other recommended sites include a <a target="_blank" href="http://www.ldsaudio.com/shop/music.aspx">LDS music</a> website and the largest <a target="_blank" href="http://www.ldslibrary.com">LDS</a> search engine.</p>
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