Marianne Williamson or Nelson Mandela?

Posted on September 19th, 2007 by Bart Gibby.
Categories: Articles, Education.

“Our worst fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘who am I to be so brilliant, gorgeous, talented and fabulous?’ Actually, who are we not to be? You are a child of God: Your playing small doesn’t serve the world. There is nothing enlightening about shrinking so that other people won’t feel insecure around you. We were born to make manifest the glory of God within us. It is not just in some of us, it is in everyone and as we let our own light shine we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” This quote is cited as being written by Marianne Williamson by some, and by Nelson Mandela by others.

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Risk Reversal a Marketing Skill

Posted on August 18th, 2006 by Bart Gibby.
Categories: Articles, Marketing.

Because consumers do not want to make the wrong decision and waste money on a product they really don’t need or won’t fulfill all their needs for their particular situation they are naturally hesitant to buy, especially when it comes to major purchases.

Consumers take all the risk where there are no guarantees, see either the company selling the product takes the risk or the customer does.

Thus if you can overcome this hesitation the consumer has when they come to a buying decision, by offering to guarantee their purchase reversing the risk, you will see a lot more sales. That’s a proven fact.

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19 Reasons Why Pay Per Click Companies Won’t Allow Certain Ads

Posted on August 16th, 2006 by Bart Gibby.
Categories: Articles, Pay Per Click.

Have you ever had an ad dropped or had a PPC company editor tell you that your ad doesn’t match the standard of the PPC network? I have it can be very tiresome to try and get the editor to see things according to their policy. See many of these so called editors are new to the job. These jobs are lower paid and have a higher turnover rate due to the negative element that is involved. What person enjoys telling someone they need to revise their ad, knowing they are going to meet resistance from the customer; not many I am sure of it.

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