“Our worst fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘who am I to be so brilliant, gorgeous, talented and fabulous?’ Actually, who are we not to be? You are a child of God: Your playing small doesn’t serve the world. There is nothing enlightening about shrinking so that other people won’t feel insecure around you. We were born to make manifest the glory of God within us. It is not just in some of us, it is in everyone and as we let our own light shine we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” This quote is cited as being written by Marianne Williamson by some, and by Nelson Mandela by others.
Because consumers do not want to make the wrong decision and waste money on a product they really donâ€™t need or wonâ€™t fulfill all their needs for their particular situation they are naturally hesitant to buy, especially when it comes to major purchases.
Consumers take all the risk where there are no guarantees, see either the company selling the product takes the risk or the customer does.
Thus if you can overcome this hesitation the consumer has when they come to a buying decision, by offering to guarantee their purchase reversing the risk, you will see a lot more sales. Thatâ€™s a proven fact.
Have you ever had an ad dropped or had a PPC company editor tell you that your ad doesnâ€™t match the standard of the PPC network? I have it can be very tiresome to try and get the editor to see things according to their policy. See many of these so called editors are new to the job. These jobs are lower paid and have a higher turnover rate due to the negative element that is involved. What person enjoys telling someone they need to revise their ad, knowing they are going to meet resistance from the customer; not many I am sure of it.
In 1892 Henry Ford completed his first gasoline engine, born on a farm in the area of Dearborn, Michigan 29 years earlier Henry had just fulfilled his first vision. He had been experimenting with gasoline engines as a hobby in his spare time while working at the Detroit Edison Company. His engineering career intrigued him and he found great satisfaction in his accomplishment.
After spending “too much” time on the automobile the Detroit Edison Company felt it best that he resigned and perused his dream. He sold his fist car believing that he could build another lighter than the first. He used the proceeds to buy more materials.
Paul Allen, with partners, has founded two Inc. 500 companies MyFamily.com and Infobases, Inc. He focuses on internet-based businesses because the internet has been where has spent most of his time in knowledge acquisition. He has mentioned to me personally that most people invest in what they know.
He enjoys innovation and his name can be found on three patented applications. Paul believes in improving the world through business enterprises, pioneering the future.