Seth Godin, thatâ€™s right friends, the marketing wizard has done several speaking engagements that were recorded and uploaded to www.video.Google.com just search for Seth Godin. The Google consulting vide I am speaking of is about 48 minutes and he talks about how Google needs to keep its brand image and that one or two mistakes can ruin their brand image. He mainly focused on his â€œpermission marketingâ€ and not his â€œall marketers are liarsâ€ topic; so the title of the video is a little misleading.
As I have been requesting links from musicians I have been noticing a few things, the main one is that we really do not have any type of relationship with these artists on a professional basis. Most of them I think barely know who we are. Oh sure we have their music on our website but thatâ€™s about how far the relationship goes.
I had a meeting with Paul Hunt the other day about Search Engine Optimization problems with the www.LDSAudio.com website and solutions I had for it. Paul Hunt is he is our HR, Accounting, etc. guy, we all wear a lot of hats at InfoBase Media.
I didnâ€™t mean to trash the website. I wasnâ€™t saying the whole thing was bad and that it needed to be recreated, all I wanted to get a crossed was that the site needed some regular SEO maintenance attention. Attention that it has never really had. I did suggest a â€œmod rewriteâ€ to make non dynamic URLs, perhaps I didnâ€™t explain it well enough.