Utah SEO Consultant

Search Engine Optimization Process, Tools, and Resources

Posted on August 22nd, 2006 by Bart Gibby.
Categories: SEO.

• Keyword Strategy
  
• Software www.GoodKeywords.com (free)
• Keyword derivatives
• Search Amounts
• Web tool www.WordTracker.com ($ and free trial)
• Keyword derivatives
• Search Amounts
• Web tool http://www.seotoolset.com/cgi-bin/checktraffic.cgi (free)
• Search Amounts (11 search engines)
• Website Organization or Architecture
  
• Sitemaps
• https://www.google.com/webmasters/sitemaps/siteoverview?hl=en (Free)
• http://www.seotoolset.com/tools/dsm.html ($)
• Read white papers, books, and articles
• Book SEO for Dummies by Peter Kent
• Flow of information, how to organize your information so it sells http://www.futurenowinc.com/persuasionarchitecture.pdf
• Page Optimization: One must balance page optimization for search engines with converting sales/knowledge copy.
• Conversion & Copywriting (not usually part of SEO but can be)
• http://www.futurenowinc.com/publications.htm ($ and free content)
• http://www.sherpastore.com/Copywriting.html ($)
• Keywords (for search engine indexing optimization)
• This is a complex but simple task so I suggest software
• http://www.webposition.com ($ and Free trial)
• But doing it by hand is not all that tough, read
• Book SEO for Dummies by Peter Kent
• The Web Position 4 Manual (free with trial download)
• Link Acquisition (ongoing & tenacious)
• How to Knowledge http://www.incominglinks.com/ (free)
• Book SEO for Dummies by Peter Kent
• Onsite Directory Community Link Exchange http://www.mylinkmachine.com/ ($)
• Have not used it but I like the concept, try at your own risk
• Articles distributed and edited inexpensively and save a lot of time over software distribution methods http://www.articlemarketer.com/?a_aid=3d8eb889 ($)
• Software www.SEOElite.com ($)
• All in searches and add link searches
• Back link your competition and ask for links
• Who is searches, for contact info
• Software http://www.webposition.com ($)
• Back link your competition and ask for links
• Feedback & Adaptation
  
• Site analytics, Used to see what keyword traffic search engines are sending your way, was it worth the effort? Are we converting?
• http://www.awstats.org/ (free)
• http://www.google.com/analytics/ (free)
• http://www.omniture.com/ ($)
• Keyword Rankings
• Software www.SEOElite.com ($)
• Software http://www.webposition.com ($)
• Web tool http://www.marketleap.com/verify/default.htm (free)
• Number of and What Pages have Indexed by Search Engines
• Web tool http://www.marketleap.com/siteindex/default.htm (free)
• Number back links and who is linking to you
• Web tool http://www.marketleap.com/publinkpop/ (free)
• Software www.SEOElite.com ($)
• Software http://www.webposition.com ($)

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