Thoughts on SEO Software – WebPosition4 and SEO Elite

First of all overall I really like Web Position 4 for what its main purpose is, web page analysis. That’s what I use it for and what I think it excels at. I own SEO Elite and I use it for all my back link reports, key word rankings, and to gather link partners.

While WebPosition4 does do key word rankings it does not do back link reports nor does it gather link partners. I also do not like the report format of the keyword rankings. It has a lot of neat ways to organize the data, like you can choose to look at rankings categorized by search engine, by URL, or by keyword.

But in the end the actual data is in the shadow of the neat graphics. The format seems to be made to look pretty rather than make the data stand out. You can choose other templates but in the end they are all the same.

It also does gather all your pages that you rank for in the top 30 so that’s a plus. For example SEO Elite gathers only one page your first page you rank high on, while WebPostion4 gathers all your pages up to 30 rankings. So for the term “pet dog” you could 5 of the top 30 listings and it would show you them all.

This is great for learning how to spread links around your site or sites to get the most out of your current rankings.

Let’s get back what WebPostion4 does best, web page analysis. It works on basic SEO theories, like “content is king”, and keyword prominence. It will build a SEO optimized web page for you based off a template of your choosing and allow you to compare that page to your competition based on keywords and the search engine(s) of your choosing.

Now it only analyzes on page factors, it does not use off page factors like “KEI”, back links, and anchor text.

I have yet to see a program that does do it all. Maybe that’s a niche that needs filling in this industry, or maybe that’s the secret that all the top SEO guys keep, they might have proprietary software that does all of it. I think some have tried, and I think some have succeeded.

Eric Ward on his site/blog says he uses special proprietary software, but maybe the industry is ready for it. Maybe it’s time for a another white hat disruptive technology to be released?

WebPostion4 has a lot of functionality and resources for the data collects that other programs do not. However, I do believe that sometimes more is just more and that having 200+ search engines that you can collect rankings from and page optimization analysis from is really a bonus or an added value.

For example why go to all the trouble of looking to find the small inaccuracies and quirks in each specific search engine gaining minimal traffic through high rankings, when you can focus on solid principles that all the search engines love.

While WebPostion4 does not market its self as a “quirk finder” and personally it was fun to see company website rankings on search engines throughout the world, but in reality how much traffic can they really bring any one of your sites.

The answer is really that depends, if you’re a North American website selling to North Americans I suggest sticking to Google, while I do get a lot of traffic from MSN and Yahoo (none from Ask), my target market mainly uses Google.