â€“ A brand new interface for sellers.
“Weâ€™re pleased to announce Google Base, a new resource for sellers that gives you the tools you need to easily submit your feeds (now called bulk uploads) to Froogle and keep them updated. The Google Base dashboard has completely replaced the Froogle Merchant Center. In addition to a new user interface, Google Base offers many new features to help you list your information in Froogle, as well as in other Google search applications.”
-Â The above was in my Froogle Merchant newsletter today.